Optimised Shelf Space and Range
Shelf space and positioning are the most important determinants of sales behind price, and product quality/USP. Whether you are a retailer or supplier to retail, it is critical to ensure shelf space and position are optimised. Central to this is understanding the dynamics of your product range, your customer segments and instore space availability.
We have worked on most categories in FMCG, and on behalf of many suppliers for major retailers such as Foodstuffs, Progressive, Mobil, and BP. For retailers, the tools available today to manage space and range are very sophisticated with the ability to edit and maintain multiple planograms within a database environment.
For Suppliers, whether you are needing to prove a case for space for a new product launch, or work with a key retailer on a category space review, we have the tools and expertise to help you.
Copyright 2008. Consult Advantage
Phone: 09 232 1083